You need a Solid and Unique Value Proposition, Title and Tag.
Applicability and relevance must be really clear right up front. Ask someone who doesn’t know what you do or speak about, if it resonates with them. Have them guess. You will be stunned it may be way different than what you think.
A well thought out and well written value proposition can help you grow your speaking business.
Here is an example.
Our clients increase personal performance and grow their business, typically by a minimum of 30-50 percent a year. And, they accomplish this without working 80-hour weeks and sacrificing their personal lives.
A value proposition needs to be powerful and grabs the attention of your buyers using stellar numbers that will increase the benefit to your ideal client. It will pull you in to want to do more.
A strong value proposition will also,
- Set you up with a strong differential apart from your competitors
- Attract your ideal client – the right prospects you want to work with
- You will increase your market share in target sectors
- You will close more business – and get hired on bigger stages
- Will clearly improve your operational efficiencies
Once you develop a Value Proposition, the only way to know how effective your message can be, you need to test and test again. Start by asking yourself some questions, such as.
- Is my Value Proposition believable? A compelling message, yes. But is it credible and realistic?
- Can I defend it? You must clearly be able to own your statement. If not, you will be questioned.
- Is it flexible enough to grow along with you and your business model as it grows?
- Is it emotional?
Is it emotional, you’re asking yourself. Yes, this is one of the most powerful questions to ask yourself. Your message needs to be strongly relatable. Go back to sales 101, people buy from those they know, love, and trust. Your Value Proposition must have an element to making a personal connection.
Still unsure what your unique Value Proposition is, not to worry. Give me a call and I will be happy to help you develop your UVP.
How bad do you want it? Do you have clarity of your UVP? How are you reaching your niche market? – how are you implementing them?
Let us know in the comments.
~Connie Pheiff, Founder & Chair, TalentConcierge.co