Pre Event vs Post Event
The last attendee just left the venue. They all had an awesome time at your event. Now your door is shut. You give a sigh of relief – but that is not where the job ends. In fact, it is only the beginning. You need to invest more in post-event sales. You have a lot of work cut out for you if you must make your audience take desirable actions needed to provide higher ROI.
Too early you may think, but you need to start setting yourself up for the next event if you want it to be a success. Here are some approaches you could use post-event:
Post-Event Emails and Newsletters
Even though your event is over, your attendees don’t have to quickly forget how amazing the experience was. It is important to send a quick “thank you” email and this should be done within 24 hours after your event when they are still buzzing from the hype. A thank you email is a good way to appreciate your event attendees; after all, they did you a favor by attending your event. In your email, you ask for feedback and follow-ups as well.
If you want to take your appreciation game up a notch, consider giving them something with real value in your “thank you” mail – like a gift card, or a discount code for your product purchase. A gift of tangible value will stay fresh in their memories when the time comes for your next event.
A perfect way to determine the satisfaction level of participants from your event is through a post-event engagement survey. The data gathered from this survey can be easily used to judge the effectiveness of the event. This should be done within 12 hours post-event. In your survey, your participants should be given a chance to rate different aspects of your event such as the venue, lucidity of the speaker, the refreshment, staff attitude, etc. rating on a scale of 1-10, the participants should be allowed to give reasons for lower ratings that are below 5. Do not forget to incentivize the survey so as to encourage participation. People love to go where they are rewarded.
Social Media Contest
While your event might the over, the excitement is still fresh in the memories of your participants. You can keep the fun going by organizing some kind of social media contest with a reward for the winner. It doesn’t have to be complex. An epic photo caption contest using a photo taken during the event will do just fine. This encourages participant engagement with your brand on social media. You can equally add consolation prizes for the runner-ups in the form of small discount codes.
The same way you utilize your blogs/ vlogs for pre-event marketing, they are just as effective for post-event marketing. Post-event, you can include a “thank-you” message to your attendees, testimonials and event highlights, event photos, exclusive offer, and deeper insight into the products offered at your event.
While these can be done on your social media handle, a blog/vlog will help you throw more light on the content.
If you want to keep the hype going, interact with your attendees, as well as build lasting connections with attendees who could have easily chosen your competitors, you have to pay attention to post-event networking just as you do to pre-event networking.
How do you keep it going? Do you have some great strategies of your own to keep the excitement of the event going long after its over – how do you implement them?
Let us know in the comments.
~Connie Pheiff, Founder & Chair, TalentConcierge.co