There are a lot of things that can define a person’s businesses and personal brand. It could be a picture, someone’s face, a logo, their reputation, or even an emotion. A brand is something that defines who you are personally and professionally. More importantly, it’s what pops into the public’s mind when the thought of you, or your business comes up. A good brand should be able to stand out, so it can be well known and recognized. You also want your brand to represent you. The way you portray your personal brand will be how people become familiar with you. For example, if you represent your brand to be fun loving and laid back. That’s what people will know you for, an easy going, and fun type of company or business. If you portray your business to be professional and strict, people will come to know your brand to be a “no nonsense” type of business, etc. Although there are a lot of things that can affect how your brand is portrayed, there are also a lot of things that can determine your brands sustainability.
One quality that everyone wants in their brand is sustainability. It’s great to have a business that sticks in a person’s head for the moment, but the trick is to sustain that. One of the most important things to remember when building your own brand is how you, your business, or your company behaves will directly affects your brands image and sustainability. For example, a media personality is judged by how they present themselves both through the media and their own personal life. So if they are portraying themselves to be one thing, but the public witnesses those people acting another way, it will greatly affect the way the public eye sees them as a genuine media personality.
As the leader of a Girl Scout Council, I would have to remind my staff that although they’re off the clock on weekends pole dancing is not acceptable. You are always representing the organization and your personal brand.
It’s the same way with personal branding. If you portray your brand to be a picture of happiness and structure, but when someone walks into your office it’s cluttered and unorganized, that will reflect badly on your brands image. It will also affect sustainability. Your brand will not last if you or your business does not come off as genuine. You have to maintain the image you are looking to portray within your brand. A lot of people will always stick with a certain brand because the brand is genuine, authentic, or even because it seems like a family brand, which takes emotion into consideration. My grandmother would say, “If your name was on the front-page news… the media was buzzing, what do you want them to say about you?”
When building your own personal brand, think about what your business or company is about, think about what the main focus of your business or company is. Do you want your brand to portray an understanding, people friendly sort of environment? Emotional engagement is a big part of learning to create a brand that is long lasting, and memorable. People choose brands based on a certain emotion that prompted them to choose one, over another. Learning how to use emotional engagement to connect with consumers or clients will build a brand that is personal, trusting, and understanding. It will build a brand that people will trust over any other for years to come, regardless of what another brand may be offering. Unfortunately, there is no guaranteed perfect formula for creating a brand that will last and become successful. However, there are certain tips and tricks that can help you to understand what it will take for your specific brand to be successful, and long lasting. This takes creating a strong action plan.
If you’re in the process of building your own personal brand and have hit a few bumps in the road, you may want to implement a little change management and organizational happiness to help improve the success rate of your brand. Learn more about emotional engagement and incorporate that into the building process of your brand. Remember that how the people and the business operate behind closed doors will define how people look at your personal brand. Be organized… be transparent! Personal happiness is something every brand should portray. No matter how much you use change management to improve the path of your personal brand, if you don’t have an organized plan or idea just like in business, it will be quite hard to do things in a way that look professional. And there always has to be a certain level of professionalism, at least a perception of professionalism. The most important thing is to figure out what will work best for your specific situation, and always practice being your authentic self. Be desired, envied by others, and buzz worthy in a good way.
You are the Brand™